What is Augmented Reality?
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.
As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable.
Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space.
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Augmented Reality Sample
APR 01
2016
Needham, MA – March 31, 2016 – PTC (Nasdaq: PTC) today announced its Vuforia® augmented reality (AR) platform will support Microsoft HoloLens. This capability was demonstrated live at Build in a morning keynote by Steven Guggenheimer, vice president and chief evangelist, Microsoft Corp.
MAR 25
2016
Virtual Reality has a long history in military, fire-fighting, medical and industrial training involving simulation exercises. The combination of Augmented Reality innovation with educational content opens up a whole realm of applications.
MAR 25
2016
Optimize your market reach with a surprising and amusing Augmented Reality experience by catching the consumer’s interest right from the street into your outlet.