While Virtual Reality has received much of the hype, that market may remain the province of gamers. On the other hand, AR may eventually reach everyone who has a smartphone or tablet.
With augmented reality, a shopper interested in buying a Kitchen-Aid might rely on AR software and their camera-enabled tablet to see how the appliance will look on their counter. The tablet, in video mode, can overlay an image of the mixer into the kitchen, and the shopper can walk around while holding the tablet, getting a view of the mixer from different angles.
AR also has applications for education, health care, real estate and fields such as engineering, according to Goldman Sachs.
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